Paper Back, which is a £3 million turnover recycled paper merchants, employs 26 people and has been in business for 12 years. Its philosophy is based on the premise that the globe's resources should be used rationally, says business development manager Jan Kuiper. 'We're squandering enough resources as it is, so if you can extend the life of a resource by a little bit that obviously contributes to creating a better environment for us all.' But being green isn't always easy, and customers, even those with the best of intentions, can waver: 'It can be tough. It often comes down to a simple question of prices: principles become a little pale green if the price premium is too high. Quite often with the larger companies, depending on how well off they are and how generous a budget they've got, if it's a question of choosing a paper that costs them more they may think twice before doing so, even if they subscribe to the principle that they ought to be seen to be green.'.
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