UK: The King of Cookware.

UK: The King of Cookware. - Since Paul van Zuydam took over the casserole-making company Le Creuset things have been hotting up in a small town in northern France.

by Charles Darwent.

Since Paul van Zuydam took over the casserole-making company Le Creuset things have been hotting up in a small town in northern France.

"I suppose," hazards Paul van Zuydam, enunciating clearly, "that there's a little flaw in the glaze." The quality inspector looks troubled, fingers the reject item under van Zuydam's scrutiny and then beams, "Mais non, monsieur, il y a bien un petit defaut dans le glacage." "What did he say?" "He says there's a little flaw in the glaze," mouths van Zuydam's PA. "Oh," Van Zuydam turns unperturbed from the assembly line, "I must say, I've never worked with a better bunch of people in my life. I have to be frank, this may have something to do with the fact that they can't understand a word I say."

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package