More and more companies are realising the importance of being admired.
It helps in everything from selling products through to recruiting staff. And being admired also tends to make people want to do business with you. A Most Admired Company conference, hosted by Management Today and PR Week, will examine how companies gain admiration and what they can do to exploit this cherished status.
The one-day conference will be chaired by Peter Jay. Speakers include Sir Clive Thompson of Rentokil Initial, Will White-horn of Virgin, Tim Mason of Tesco, Simon Lewis of British Gas, Bob Worcester of MORI and Mark Goyder, programme director of the RSA's Tomorrow's Company enquiry.
Sessions will include an examination of the role of reputation in takeovers, the correlation between being respected and share price performance, as well as considering what companies which are failing to gain respect can do about it. The conference will also draw on the lessons that can be learned from the findings of Management Today's annual survey of Britain's Most Admired Companies, conducted in association with Loughborough University Business School. Delegates who have already booked for the conference include numerous senior executives of Britain's leading businesses.
For further details about the Most Admired Company Conference, to be held at The Savoy Hotel in London on 26 March 1997, write to Tania Cassell, Conference Manager, Haymarket Events, 174 Hammersmith Road, London W6 7JP, or telephone 0171-413-4116 or fax 0171-413 4486. The cost per delegate is £395 plus VAT.
Copies of the 100-page report Britain's Most Admired Companies 1996, covering 260 companies and including analysis of individual business sectors, are available from Management Today for £39. Please contact Valerie Robertson on 0171-413 4203.