Having a great business strategy is one thing, making sure that it is successfully communicated throughout your organisation is quite another. To enable businesses to find out how the very best practitioners do it, PR Week and Management Today have organised the Communicating Business Strategy Conference, to be held at London's Dorchester Hotel on 11 March 1998. Topics covered will include how to turn staff into 'inspired people'; culture merging - keeping staff informed while companies merge; and how senior management can best communicate best practice. Delegates will be given the opportunity to quiz speakers on what they do and how they do it so well.
There's more to the idea of the solitary genius than you think, says author and design guru Stephen Bayley.
You have to spend to make it happen, but it brings both top and bottom line benefits down the line, says John Sills.
Much of the published literature is over-hyped, over-theorised or just plain wrong, says Professor Dennis Tourish.
Advice for getting ahead, from those who've been and done it.
Avast CEO Ondrej Vlcek says he drove colleagues away by focusing on technical issues at the expense of people.
The new multinationals changing the face of business - and the opportunities they create for the UK.