UK: LICENSED TO THRILL.

UK: LICENSED TO THRILL. - Licensing used to involve peripheral concerns flogging naff goods. But businesses are now clamouring to boost brand awareness by licensing smart products, writes Alan Mitchell.

Licensing used to involve peripheral concerns flogging naff goods. But businesses are now clamouring to boost brand awareness by licensing smart products, writes Alan Mitchell.

It's a big occasion at Covent Garden: Wagner's Ring Cycle is in progress. Halfway through the five-and-a-half-hour marathon, exhausted opera buffs crowd through the foyer to sip champagne and wolf down prawn sandwiches. Lounging on the stairs is a trendy young man, feet outstretched.

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