MANAGING REVOLUTION - When makeovers aren't enough - When a dominant firm's sales dive because its base market is shot, a cosmetic fix alone is not enough. New markets need new models - and new leaders.
Companies fail when they become complacent and think that they will always be successful, argued one super-successful high-tech boss. 'Even the most successful companies must constantly reinvent themselves,' he added. But reinvention has always been far easier said than done - especially in IT.