UK: OFFICE ROMANCE - HEX.

UK: OFFICE ROMANCE - HEX. - Turn off the lights, switch on your computer, make sure that the office door is firmly closed. Enter the world of Digital Love, the creation of Hex, a small London-based multimedia company. Digital Love is a CD-ROM relaxation

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Last Updated: 31 Aug 2010

Turn off the lights, switch on your computer, make sure that the office door is firmly closed. Enter the world of Digital Love, the creation of Hex, a small London-based multimedia company. Digital Love is a CD-ROM relaxation programme that uses ambient sounds and hypnotic visuals to take the viewer into what is claimed to be a meditative state. Ten minutes of digitally induced trance a day, its maker claims, will lower the heart rate and ease the stress of even the most anxious executive.

Unsurprisingly, Hex's products (described as Eyepopping Rave and NarcoVideo) are not aimed at the business market. Director Robert Peperell admits that it might be too weird for the average British business person and expects most sales to come from home PC users and the more open-minded youth market.

'It's not a normal way to use a computer and people don't quite know how to react to it,' Peperell notes. 'All the same,' he adds, 'I hope that a few brave people in business will discover that it is not embarrassing and, more to the point, that it works.'

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