Public relations is not just about fending off unwanted press attention in a crisis. So, find out what makes PR tick at a company/sector and community/grass-roots level in the Hard Commercial Edge of PR, the sixth annual PR conference taking place at London's Olympia conference centre on 7-8 July. Speakers include: Mervyn Pedeltry, chief executive, The Co-operative Bank; Dominic Fry, group communications director, J Sainsbury; Mike Gordon, vice president of international communications, McDonald's Corporation; Mark Lattimer, director of communications, Amnesty International UK; and Kamal Ahmed, the Guardian's media correspondent. For more details, contact Tania Cassell on 0171 413 4116.
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