As Peter Mandelson would no doubt agree, in these media-savvy times, no organisation can afford to ignore the PR side of things. Indeed, even businesses that consider themselves well and truly out of the limelight could easily wake up one morning and find, for good or for ill, the full glare of the national press turned upon them. On a less dramatic front, the public increasingly expect more of the companies they buy from and want to know more about them; yet many businesses remain unsure of how to project the right image to their key constituents.
To this end, PR Week and Management Today have organised Best Practice - How To Create Award-Winning Public Relations. The conference, to be held at the London Marriot Grosvenor Square on 3 February 1998, will be chaired by Stephen Farish, editor of PR Week. Speakers will include Sir Bernard Ingham, former press secretary to Number 10, Kevin Murray, director of corporate communications, British Airways, and Peter Hill, head of corporate communications at Lloyds TSB - both companies were winners of this year's PR Week awards.
The conference will include sessions on technology, crisis management and international PR. Lunch will be served, and delegates will have the opportunity to question the speakers after each of the sessions.
For further information and to reserve your place at either of these two conferences please contact Tania Cassell at Haymarket Events on 0171 413 4116 or fax 0171 413 4486.