Companies are increasingly realising the importance of being admired.
It helps in everything from selling products through to recruiting staff.
A Most Admired Company conference, hosted by Management Today and PR Week, will examine how companies gain admiration and what they can do to exploit this cherished status.
Speakers will include Sir Clive Thompson of Rentokil, Will Whitehorn of Virgin, Alan Parker of Brunswick Public Relations and Mark Goyder of the RSA's Tomorrow's Company enquiry. Among other issues, sessions will look at the role of reputation in takeovers, the correlation between being respected and share price performance, as well as how companies which aren't respected can gain respect. The one-day conference will also draw on the lessons that can be learned from the findings of Management Today's annual survey of Britain's Most Admired Companies, conducted in association with Loughborough University Business School.
For more details about the conference, to be held at London's Savoy Hotel on Wednesday, 26 March 1997, write to Tania Cassell, Conference Manager, Haymarket Events, 174 Hammersmith Road, London W6 7JP, or ring 0171-413 4116 or fax 0171-413 4486.
Copies of the 100-page report, Britain's Most Admired Companies 1996, covering 260 companies and including analysis of individual business sectors, are available from Management Today for £39. Please contact Valerie Robertson on 0171-413-4203.