UK: Safeway follows the leader.

UK: Safeway follows the leader. - Given its limited buying power, Safeway has had to find new ways of staying in the highly competitive game of food retailing.

by Fiona Lewis.

Given its limited buying power, Safeway has had to find new ways of staying in the highly competitive game of food retailing.

Pick a motorway, any motorway. Drive on it for any length of time, and the chances are you'll pass a couple of lorries sporting the logos and claims of two well-known supermarket giants. Should they belong to Tesco and Safeway, the former may well read, 'Why pay more?'; the latter, 'Lightening the load'.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package