True, there's nothing very complicated about making pizza. But inspiring 11,000 staff throughout 380 UK restaurant locations to deliver a consistently high level of both product and service to one million customers a week is a feat requiring very high levels of skill and imagination.
Pizza Hut (UK) is the joint venture between Tricon and Whitbread that currently accounts for more than 35% of the UK's pizza market. Pizza Hut's mission, says Jon Prinsell, UK chairman and chief executive, is to be the UK's favourite restaurant brand. The way to achieve that goal, he believes, is to provide great food, service, value, ambience, fun and sharing with family and friends.
Prinsell's confidence in Pizza Hut's mission and values results from intensive market research and corporate soul-searching conducted over the past three years. In 1995 Britain's largest pizza provider detected some worrying signs of a downturn in its market and popularity. In response, the company embarked on a thorough review of what customers wanted. The results prompted a thorough overhaul of Pizza Hut's service strategy.