Ifyagoddit, flaunt it: that's what Toady says. It is also the opinion of Marvin Shanken, ex-Wall-Street-investment-analyst-turned-publisher. In 1973, Shanken paid $5,000 for a minuscule wine magazine called Impact (hyperbolically named, given its readership of 48). Twenty years on, its descendant, The Wine Spectator, is the world's best-selling booze rag, and Shanken's publishing fiefdom turns over $25 million a year. Now, Shanken has hit on an even more conspicuously consumptive commodity to champion: the cigar. All the best people smoke them (it is the equivalent of being seen to roll up $50 bills in public and set them alight). Shanken is himself a Cigar Aficionado (four Hoyo de Monterey Coronas a day since his days at what Americans persist in calling "college"), the title of his new oeuvre shortly to be distributed in Britain. Will it catch on? Toady's answer is a trenchant non. In the palmy days of Winston, perhaps: but can anyone imagine John Major setting anything on fire?
After a career spanning American Express, O2 and Skype, Russ Shaw left the corporate world to champion the capital's tech scene.
No time to prepare? Take heart - and take note.
It's far too easy to forget why you're in business in the first place.
Razan Alsous fled the civil war in Syria with her husband and kids. Now she's an award-winning entrepreneur. Here's how she did it.
How can a business move on after a central figure like Martin Sorrell departs?
The UK has a cup waste problem, but bans and levys are not the answer.