The period of heady growth for MBA courses has come to an end. Now business schools must adjust their courses to the new needs of the 1990s.
Situated on a 150-acre estate surrounded by National Trust woodland, the Ashridge Management College offers a plush vision of management education. Indeed, Ashridge has been turning in a profit every year for a quarter of a century. The Open Business School (OBS), on the other hand, is a relative newcomer. Based in Milton Keynes, the school was launched in 1983, and has offered an MBA since 1989. It has grown to be Europe's biggest management school with 18,000 distance-learning students poring over textbooks and computers in their own homes. Both these types of management schools - the luxury sort and the no-frills ones - are grappling with the prospect of a less comfortable decade ahead after the easy-money '80s.