UK: SMART COOKIES - A question of portals - With internet and e-commerce fever raging, everybody wants to be ...

UK: SMART COOKIES - A question of portals - With internet and e-commerce fever raging, everybody wants to be ... - SMART COOKIES - A question of portals - With internet and e-commerce fever raging, everybody wants to be a portal. Is this wise? Will they

by ANDREW WILEMAN, a strategy and organisation consultant; e-mail:wilemanae@aol.com.

SMART COOKIES - A question of portals - With internet and e-commerce fever raging, everybody wants to be a portal. Is this wise? Will they make money? We pull back the curtain.

Let's start with basics - what exactly is a portal?

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