UK: A soft option for investment - INWARD INVESTMENT.

Relocation 1: It's not difficult to image why the US and Japan rush to set up shop in the EC. What may not be so immediately obvious is why Britain appears to be the favourite location.

The British are experts at running themselves down. Be it education, research and development or basic engineering, we are constantly told that either we don't do it as well as we used to, or that someone else does it better. It is a kind of national masochism in which everyone periodically indulges - Conservative and Labour parties, Confederation of British Industry and Trades Union Congress.