UK: Survival of the biggest.

UK: Survival of the biggest. - British Airways and American Airlines know that in today's market, consolidation is king and the alliance is queen - there is no room for minor players.

by Fiona Jebb.

British Airways and American Airlines know that in today's market, consolidation is king and the alliance is queen - there is no room for minor players.

As with the Great War, they thought it would all be over by Christmas.

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