Q. How does somebody impress you at a job interview?
A. I don't do many job interviews. When I do, my approach is to find a business-related topic the candidate says he or she cares passionately about, and then try to gauge whether the person has gone out of their way to learn about it and think of it in new ways. I want to know if a candidate has formed a complete model of how a project or company works. How does he or she engage? Talking about a subject a person cares a great deal about allows me to really explore the lengths to which he or she might go on a project we assign. My general advice to job applicants is to find out as much as possible about a company in advance. Perhaps the most efficient way to do this today is by studying the company's site on the internet. On a web site you can learn not only about employment opportunities, but about the needs and challenges the company faces. In fact, you can often learn more about a company on the web than you would by actually spending a day at the company. A demonstration of deep corporate knowledge on the part of a job applicant impresses me - and almost any other prospective employer.