WHEN PUSH-UP COMES TO SHOVE - The fitness industry is one of the great success stories of the '90s - and one that is set to continue. As the nation's waistline expands so does demand and health clubs are attracting a new kind of customer. Rhymer Rigby muscles in on the act.
Business dreams are made of this. The affluent middle classes are catching on to your product in a big way and your market is growing spectacularly.