United Biscuits' Martin Glenn appointed as new FA chief

The man who made Gary Lineker the face of Walkers will take the helm in May.

by Jack Torrance
Last Updated: 06 Mar 2015

Martin Glenn, the chief executive of McVities and Jacobs owner United Biscuits will leave his post to take over the helm at the FA, it was announced today.

Glenn, who made Gary Lineker the face of Walkers Crisps back in the nineties, has a mouthwatering CV featuring Mars, Schweppes, Cadburys and Birdseye, where he earned the nickname 'the Codfather' after moving towards the more sustainable fish Pollack.

He's got some football experience though, having served on the board of Leicester FC forfour of years, and he's also a trained coach.  He said, ''I have coached football at grassroots level, have sat on the Board of a Premier League football club and have spent my time on the terraces at [Wolverhampton Wanderers' ground] Molineux where I have a season ticket,' - so he's used to going through adversity.

'I hope this informs my work at The FA as we look to inspire everyone to be involved in what is the nation’s most watched and played team sport.'

The move comes just months after United Biscuits was sold by its private equity backers Blackstone and PAI Partners to the Turkish food business Yidiz Holdings, which might have been cause for him to look for a new job.

In his own words to the Grocer, 'It's not an obvious move, but the FA needs a change agent, they're looking for someone who can build a world-class organisation, benchmarked against the finest football has to offer.' 

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