Urban Outfitters describes customers as 'upscale homeless'

Global fashion chain Urban Outfitters has enraged its customers by calling them 'upscale homeless persons' in a meeting with Wall Street investors.

by Rebecca Burn-Callander

Details from a September analysts' meeting have emerged this week that evidence hilarious/appalling levels of disdain towards Urban Outfitters' target audience. CEO Richard Hayne went so far as describing his core customer demographic as one level above homeless on the consumer scale, renting rather than living on the street.

All those who shop at the high street chain, prepare to be insulted.

'The Urban [Outfitters] customer, we always talk about, is the upscale homeless person, who has a slight degree of angst and is probably in the life stage of 18 to 26,' revealed Hayne, addng, 'The Urban customer is really dressing to attract a mate.' MT thinks that means, 'trashy'. 

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