USA: THE COMPAQ COMEBACK.

USA: THE COMPAQ COMEBACK. - When Pfeiffer took over as CEO, Compaq was in crisis. Basking in success, it had become complacent. In two weeks he redesigned the business; in two years it was a turnaround triumph.

by Robert Heller.

When Pfeiffer took over as CEO, Compaq was in crisis. Basking in success, it had become complacent. In two weeks he redesigned the business; in two years it was a turnaround triumph.

Turned-around companies seldom recover their full, earlier strength and vitality. And very rarely does the firm, in Compaq Computer's phenomenal style, emerge from crisis to seize leadership: trebling global market share in personal computers, doubling sales to $7.2 billion, and rising 253% above net income at the trough to new peaks - in just two years.

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