The usual fun and games…

Trust the Brits. Only in our great kingdom can something as innocuous as a logo for a sports event become, in the typically overblown words of Ken Livingstone, a ‘catastrophic mistake'. We didn't really need such hyperbole from Ken: as the logo apparently prompted 22 epileptic fits and even one unrelated bout of vomiting, public outcry at the £400,000 branding process was already highly predictable.

Last Updated: 31 Aug 2010
As to whether the flak is justified, MT Towers is currently divided on the merits of the logo. Our esteemed editor describes it in his blog as ‘attractive to the yoof… energetic and on-message'; the more junior members of his team, meanwhile, have found themselves being dragged kicking and screaming back to the '80s by its colour scheme and jagged edges - to the age of Tiswas, Bucks Fizz and luminous socks.

Whatever your view, it looks like the logo's here to stay, and we'll be seeing a lot more of it over the next five years. Far more alarmingly, we can also expect to be bombarded by plenty more of this Olympic hysteria, with people moaning about everything from spending, redevelopment and probably even the Olympic running vests.

As regards both the logo and the games as a whole, why don't we just shut up and get on with it?…

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