Based on a study of US and European MBA students, the research also reveals a highly idealistic strain: 97% wanted to work for an organisation with a good reputation in ethics, CSR and environmental sustainability.
The best route to attracting such employees is to create a value-based management system rather than a system that is responsive to external pressures and develops a compliance culture. In a value-based company employees are encouraged to discuss ethics and values, a factor which is motivating in itself.
Source: Is there room for individual values in your management system?
IMD Lifelong Learning - www.imd.ch
Review by Morice Mendoza