Which values matter most in a crisis?

Have your say on how coronavirus is changing your culture.

by Adam Gale
Last Updated: 01 Apr 2020

It’s hard to lift your eyes from the present, when you’re living through an ever-shifting, epoch-making emergency. But there are structural changes happening now that could fundamentally impact how we do business in the future, and it pays to know what they are.

We’re particularly interested in the effects on corporate culture. Much has been published about what good culture looks like during ‘business as usual’ conditions. Indeed, many leaders tell us that their culture is among their greatest competitive advantages.

But what values underpin a great culture in an atmosphere of perpetual crisis? Looking ahead, what is required for an organisation to flourish when it doesn’t exist in any one place, but instead only in its people, remote-working all around the country or around the world?

To help understand this, Management Today has teamed up with culture analysts Brands With Values to create a 5-minute survey, and we’re inviting you to take part:


“Covid-19 has changed our working practices. Leaders will need to adapt to find new ways of engaging their people as the notion of organisational culture is redefined forever," says Martin Roach, founder of Brands with Values.

Your individual answers will be confidential, and all participants will get a copy of the report published later this month. We hope you’ll see it as an opportunity to share with each other some of what you’re experiencing and learning during these trying times.   

For any queries, please go to Grow@brandswithvalues.com

Image credit: STR/JIJI PRESS/AFP via Getty Images


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