Victoria Beckham turns car designer for Range Rover

The singer turned fashion entrepreneur has teamed up with carmaker Jaguar Land Rover to Spice up the new Range Rover Evoque.

by Rebecca Burn-Callander
Last Updated: 19 Aug 2013

Victoria Beckham, former Spice Girl and one half of the Beckham superbrand, has been a resounding success on the ready-to-wear fashion scene, winning a Designer Brand award from the British Fashion Council last year and turning over a reported £60m. But now she has her sights on a new industry: car design.

Beckham was approached by Jaguar Land Rover to develop a bespoke Range Rover 18 months ago. Despite – as she readily admits – knowing nothing about the automotive design, she took on the challenge. Her creation, an £80,000 Special Edition Range Rover Evoque, was unveiled in Beijing this weekend.

‘I wanted to design a car that shows my personality,’ she said. ‘And a car that I think David also wants to drive. I think it’s really cool.’

While it’s doubtful that Beckham had any influence under the bonnet, her influence on the interior is plain. Riffing off the baseball influence than inspired one of her 2011 fashion ranges, the seats feature prominent stitching like a baseball glove. Even the mohair carpeting inside the car was drawn from her childhood – Beckham’s father’s Rolls Royce had the same carpeting when she was a girl. ‘I’ve stayed true to myself. It’s on brand for me. It’s what I like,’ she said.

The Special Edition motor has a limited run of just 200 cars, all being sold to a Chinese market, and all complete with Beckham’s finishing touches: rose-gold plated interior accents, a hand-sewn leather wallet for the owner's manual signed by her, and a bespoke, four-piece leather luggage set. All for the bargain price of £79,995…

While this is a one-off partnership between the artist formerly known as Posh Spice and Range Rover, Beckham has been very outspoken about enjoying the design process. Could she be tempted away from the fashion industry to take on automotive design full time? MT highly doubts it, although Beckham’s Motors has a lovely ring to it…

Watch the full interview with Victoria Beckham below:

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