Visit Incredinburgh! Or don't...

A new marketing campaign for Edinburgh renaming the Scottish city 'Incredinburgh', 'Paintthetownredinburgh', or 'Wellfedinburgh' has been rubbished as 'appalling' and 'twee' by local councillors. 'Some of the slogans are a bit twee and when you first hear 'Incredinburgh', I'm afraid it just doesn't cut it,' says Tory councillor Cameron Rose.

by Rebecca Burn-Callander
Last Updated: 09 Oct 2013

It's a bit of a blow to Marketing Edinburgh, the agency charged with coming up with a new campaign to rebrand the city. Councillors argue that with a six-figure sum at their disposal, the agency should have come up with a better slogan than their favoured choice - Incredinburgh - for the city.  

Jenny Dawe, the former Liberal Democrat leader of the council, says, 'I think these ideas are absolutely appalling. You don't need silly slogans to market Edinburgh. They don't sound worth using at all, and they make me shudder.'

The campaign has now been shelved while Marketing Edinburgh attempt to come up with a classier strapline for the city. MT thinks this is a wise move. We wouldn't Beseendeadinburgh with that slogan.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

A leadership thought: Treat your colleagues like customers

One minute briefing: Create a platform where others can see their success, says AVEVA CEO...

The ignominious death of Gordon Gekko

Profit at all costs is a defunct philosophy, and purpose a corporate superpower, argues this...

Gender bias is kept alive by those who think it is dead

Research: Greater representation of women does not automatically lead to equal treatment.

What I learned leading a Syrian bank through a civil war

Louai Al Roumani was CFO of Syria's largest private retail bank when the conflict broke...

Martin Sorrell: “There’s something about the unfairness of it that drives me”

EXCLUSIVE: The agency juggernaut on bouncing back, what he would do with WPP and why...

The 10 values that will matter most after COVID-19

According to a survey of Management Today readers.