Visit Incredinburgh! Or don't...

A new marketing campaign for Edinburgh renaming the Scottish city 'Incredinburgh', 'Paintthetownredinburgh', or 'Wellfedinburgh' has been rubbished as 'appalling' and 'twee' by local councillors. 'Some of the slogans are a bit twee and when you first hear 'Incredinburgh', I'm afraid it just doesn't cut it,' says Tory councillor Cameron Rose.

by Rebecca Burn-Callander
Last Updated: 09 Oct 2013

It's a bit of a blow to Marketing Edinburgh, the agency charged with coming up with a new campaign to rebrand the city. Councillors argue that with a six-figure sum at their disposal, the agency should have come up with a better slogan than their favoured choice - Incredinburgh - for the city.  

Jenny Dawe, the former Liberal Democrat leader of the council, says, 'I think these ideas are absolutely appalling. You don't need silly slogans to market Edinburgh. They don't sound worth using at all, and they make me shudder.'

The campaign has now been shelved while Marketing Edinburgh attempt to come up with a classier strapline for the city. MT thinks this is a wise move. We wouldn't Beseendeadinburgh with that slogan.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

When spying on your staff backfires

As Barclays' recently-scrapped tracking software shows, snooping on your colleagues is never a good idea....

A CEO’s guide to smart decision-making

You spend enough time doing it, but have you ever thought about how you do...

What Tinder can teach you about recruitment

How to make sure top talent swipes right on your business.

An Orwellian nightmare for mice: Pest control in the digital age

Case study: Rentokil’s smart mouse traps use real-time surveillance, transforming the company’s service offer.

Public failure can be the best thing that happens to you

But too often businesses stigmatise it.

Andrew Strauss: Leadership lessons from an international cricket captain

"It's more important to make the decision right than make the right decision."