Waitrose retail operations director: People admire a business they can trust

Stephen Hider, retail operations director at Waitrose, says customers turn to trusted brands in times of financial difficulty.

Speaking at Britain's Most Admired Companies awards 2013, Stephen Hider, retail operations director at Waitrose, said firms should think carefully about their brand and how they are perceived.

'In times of economic downturn, customers turn to trusted brands, and that has certainly helped John Lewis and Waitrose navigate these choppy waters.'

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package