WATCH: When CEO media interviews go wrong

Media coverage can be hugely beneficial for companies, but there is a real art to ensuring coverage is positive. Here are six of the most cringeworthy CEO media interviews.

by Alex Benady
Rolls Royce ex-CEO smiling while delivering news of job cuts
Rolls Royce ex-CEO smiling while delivering news of job cuts

There's no doubt that positive media coverage can help turbocharge business growth. But the glare of the media spotlight can be an uncomfortable place. Here are six of the most cringeworthy media interviews by CEOs. And then read our feature on how to successfully play the publicity game. 

1. Warren East’s unfortunate smirk

In 2020, the Rolls-Royce CEO appeared on BBC News by video link to discuss job cuts. He was distracted by other people in the room and appeared to smirk during a question about the losses: not a good look when you are letting 9,000 people go. It brought a tsunami of angry headlines.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Get 30 days free access

Sign up for a 30 day free trial and get:

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine

Join today