How WD-40 stayed disruptive despite selling the same product for 60 years

It keeps its people on their toes, says author Whitney Johnson.

by Whitney Johnson

Change is the natural mode of human life. Change promotes growth; stasis results in decline. Whether they are the manager of a small team or the head honcho overseeing thousands of people across several business units, proactive managers get this.

They cultivate environments that keep the work experience fresh. They encourage and facilitate personal disruptions. They recognize that the best reward they can give their people—the thing that motivates and engages beyond money or praise—is learning. It’s what makes each of us more productive. It’s what turns our organizations into talent magnets.

As the case of WD-40 shows, managers who recognize this not only make a huge difference to their company, but have a direct influence on the lives of their employees.

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