Since launching in 2004, Rapha has become the apparel of choice for well-heeled cyclists looking for a set of tight leggings. Last year it announced sales were up 37% to £39m and an EBITDA exceeding £2m. In the latest in Antidote’s Dare Mighty Things series we hear from the brand’s marketing director Sarah Clark, who explains what keeps the company motivated.
‘This is an extraordinary company because we’re all cyclists – so I think there’s a different kind of energy and ambition because we all want great things for the sport,’ she says. ‘When you have that true depth of conviction and a mission – to make road cycling the greatest sport in the world – there’s endless taps of energy that we can go to, and endless risks that we’re willing to take. We have the mindset, the manpower, the discipline to really pull off anything.’