Sir Marcus was lecturing me about the danger of falling asleep at the wheel and missing the turn-off for the future. At least, I think that's what he said, because my head was beginning to nod. Suddenly, Ken Carmichael put his head round the door to say he had the boardroom booked. Sir Marcus told him to sod off. You have to admire the way he articulates our company culture so clearly. If you're not part of the steamroller, you're part of the pavement. Mind you, Ken is the sort of man who comes into the room and the lights dim. He's our research director, which means he spends money asking customers what we already know, to cover our arse when we cock things up. He's a lovely, lovely man but he should be taking money at a narrow-boat museum, not trying to have meetings in boardrooms.