WEAK AT THE TOP: John Weak's diary

WEAK AT THE TOP: John Weak's diary - MONDAY

by JOHN WEAK, at john.weak@smokehouse.co.uk


I'm writing this on flight to Miami. Carlos, our man in Guatemala, has gone native. He's using local voodoo sun god as a marketing tool for our 'fruit drink', Shiny Bright, and has apparently become a bit of a local deity himself. Great sales results but all a bit off-brand. I've been ordered by Sir Marcus to go and sort it out and keep it all very hush-hush. Shiny Bright is global mega brand, so we can't have it tainted by voodoo marketing (all marketing is voodoo but no need for him to know that). Interesting brand Shiny Bright, a cocktail of some of the nastier chemical agents we couldn't use in our oven cleaner. We put it in a yellow bottle with sunshine on the label and sell it to kids as a health drink. 'Health', in that what doesn't kill you makes you stronger. Put my seat back to fall asleep counting air miles.

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