My Week: Adam Soliman, Charbrew

The tea brand's founder on moving to London, flying first class and working with tea technologists.

by Emma Haslett
Last Updated: 09 Oct 2013
I’m currently dividing my time between my office in Manchester and London.  I started the week in Warrington, where Monday began with an hour’s meeting, reviewing the past week and planning for the week ahead with the team working on Charbrew, the tea brand I founded.

The rest of the week was spent at various meetings: on Tuesday, I spent the morning with someone from the Beskpoke Hotels group, which owns establishments like the Bermondsey Square hotel in London and the Sanctum on the Green in Berkshire. They’ve agreed to launch six of our new food service range and we’re hoping to have our tea in all the bedrooms.

This week, I also had a meeting with an international airline. They’re interested in launching our product in their first class cabins, which would be quite exciting.

Thursday was a productive one: I spent the day at the Sainsbury’s tasting kitchens, doing product sampling sessions with a tea technologist – a guy who does all the tasting of Sainsbury’s own label teas, and the tea they stock. He then comes up with proper ‘tasting profiles’ of them. We’ve been working on 10 new flavours, so it was interesting to be involved with that. One flavour we’re developing is a chocolate orange rooibos, which will have chocolate flakes in it.

Spending a lot more time in London has been quite an eye-opener: I love the hustle and bustle of the place. I’ve spent quite a lot of time just sitting and watching people. So far, though, I’ve really enjoyed it.

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