My Week: David Hathiramani of A Suit That Fits

The fashion entrepreneur on celebrity fans and throwing his business partner off London Bridge.

The week started with an awesome photo shoot for our company Christmas card. Me and the majority of the staff were posing as ordinary commuters in regular suits and then we had Warren at the front dressed in a Santa suit. He’s quite flamboyant so he didn’t mind taking the starring role and didn’t even complain when the rest of us had to pretend to throw him off London Bridge. That bit was quite good fun, but I’m not sure it’s going to feature on the Christmas card.

Warren and I went to school together between the ages of about 13 and 18. When we met a couple of years later, I noticed that Warren was wearing a pretty awesome suit and I wanted one as well – but without the flares. And that’s where it all started. We work really well as a team because we’ve got different specialities: I deal with everything IT or process-driven whereas Warren will deal with our branch managers, as well as the corporate sales manager and the marketing team when our marketing manager is not in the office. We tend not to fight – well only when I beat him at table tennis at the end of the day.

After that I had a weekly catch up with our operations manager. We were talking about how we can incentivise all of our team to make sure they do as good a job as possible when taking measurements and going through styles. And then it was a weekly catch up with the CTO. We are just putting together version two of the website which will be rolled out next year. It’s a total overhaul of our website with a view to making it incredibly easy to use and incredibly sticky for customers. So that’s got all the managers buzzing.

Then on Tuesday we looked at some new premises for our Canary Wharf office, which is pretty exciting. It’s a really good time to be looking for a new property because the rental market is still down, so we can now afford the properties that were previously pricing themselves out of the market. We’re looking for a great location, good value for money, space and something a little quirky that would inspire our staff to go to work every day.

Wednesday was a pretty interesting day for us. We had a sitting at the BBC with the cast of a well-known BBC medical drama after they got in contact and asked us to go and measure them for some suits. So our corporate sales guy came back to the office all excited after having met some of these soap stars. But these fictional doctors and nurses are not the only celebrities we’ve suited and booted: I’m not allowed to mention names but we’ve done a few famous England rugby players, we’ve done Boyzone and also an actor who was in RocknRolla. We also fitted Rhydian from the X Factor and he left us with a whole load of signed photos, so if you ever want one...

This Friday we’ve got a quarterly meeting with our bank manager where we will go through what we expect next year to be like, as well as potentially seeing if there are any areas of investment we should be looking at. We actually have a really good relationship with our bank manager: he’s a really nice guy. He’s now on his third suit. And we’ve always liked suit-ordering bank managers.

David Hathiramani is the co-founder of A Suit That Fits, which sells hand-tailored suits online at ready-to-wear prices

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