When I get in at 8.15, I’ll read the papers and check our sales figures for the last 24 hours. I’ll also speak with our distributors and suppliers in the Far East, because our morning is the best time to catch them. Rodial is now distributed in 1,000 stores in 35 countries around the world, so it can be quite tricky with all the different time zones. Then at around 10am, I start having meetings with various teams and getting up to speed with every different department to see where we are with things.
There are about 30 of us in the office now and a team of another 20 or so out in the field. We are doubling in size year-on-year, revenue-wise, so we are constantly recruiting to ensure we have a big enough team to support that growth. This is one of the areas I’m very much involved with because I want to make sure that everybody who joins the company is the right fit. I’m always on the look out for people who are very driven, very ambitious, and willing to go the extra mile. We’re still a small team, relatively speaking, so sometimes you just need to roll up your sleeves and get the work done.
Last week we had a big event with Nip + Fab over the weekend at Westfield shopping centre. It was the launch of our ‘Frown fix’ product, which is an instant line filler to reduce the appearance of lines and wrinkles. So the whole week before was spent making sure that all the logistical details were taken care of. We do a lot of events throughout the year for product launches, or to celebrate an anniversary. Sometimes we get some of our celebrity fans to come along: Joey Essex from TOWIE (The only way is Essex) came to the Frown Fix launch last week, but our main celeb event is our awards in February. This year attendees included the likes of Sadie Frost, Amber Le Bon and Jade Jagger.
I do love the events. That’s the fun bit of the business. I’m sure people think this is what we do all year round, but in reality, it’s probably only about 5% of my work. A lot of it is sorting out deliveries and shipments – not really that glamorous.
Maria Hatzistefanis is the founder and president of beauty retailers Rodial and Nip + Fab