My Week: Shazia Awan of Peachy Pink

The underwear entrepreneur on Italian food, designing saris and Peter Andre's buff bod.

by Hannah Prevett
Last Updated: 19 Aug 2013
Being an entrepreneur, no week is ever the same. Neither is there any such thing as a typical day, which is really exciting, but at the same time it does mean you have to juggle an awful lot. I’m heading over to Italy later this evening or early tomorrow morning, and I’ve only just found out about it today. We do most things here but all of our shapewear and pants are made in Italy. It does cost us more than having factories in somewhere like China, but we like manufacturing in Italy (where all of the yarn comes from too) because it’s synonymous with quality. And having to spend a lot of time there is hardly a chore: I love the food and I love fabulous fashion.

Back home, we’re actually rebranding, so there’s been a lot of inviting briefs this week. We’ve just started meeting with branding agencies, which is a whole job in itself, it seems. So I’ve been pretty busy with that. We are also always working on product development and extending the range. At the moment we are in the process of launching coloured shapewear for the summer. They are super bright colours – fuchsia, yellow, lilac – because women don’t always want the boring blacks and nudes. We are finding that more women are wearing them to exercise and go to the gym in, because they are so comfy- they literally massage your skin as you move. I’m not just saying this, but I wear them every day. The problem with that is that people always know what knickers I’m wearing.

We launched our men’s product, Max Core, at the end of November 2010. So this is a t-shirt for men that can help reduce the appearance of a round tummy or, man boobs, and if the guy’s muscular, then it’ll highlight their six-pack. Peter Andre launched the Max Core for us after he wore one of the T-shirts in a magazine shoot for Ok!. And then we were looking for someone to launch it so it seemed like a perfect fit. He’s got a great body, he plays sports, and, importantly, he looked really good in the product.

I don’t take a lot of time off, because I really do love to work. It never seems like a chore when you do something you really love. I do get up at 6am to meditate every day before work. I think it’s really important to have that time to yourself to gear yourself up for the day ahead. Like anyone else, I enjoy spending time with my friends and family. At the moment we’re just getting ready for my sister’s wedding so there’s lots of stuff to do. I love designing clothes, actually, and I’ve designed my own sari for that, which is quite exciting. It’s away being made at the moment; I get it back next week. I can’t wait to see the results of my handiwork.  

Shazia Awan is the founder of Peachy Pink, which makes and sells men’s and women’s shapewear. (i.e. tummy-pulling-in, thigh trimming, cellulite busting pants and leggings for women and gut-reducing T-shirts for guys.)

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