MY WEEK: Shed Simove, entrepreneur and ideas man

Shed Simove is the entrepreneur behind a myriad of quirky products such as the blank book titled 'What Every Man Thinks About Apart From Sex'. We catch up with him to hear his latest ideas.

by Gabriella Griffith

I work really erratic hours; I think it’s a strange human convention that someone decided we must work from nine to five, Monday to Friday. It’s very odd to organize ourselves that way. I think any human tradition should be challenged on a daily basis. Challenging the way things are done provides creativity and business opportunities.

I generally work from home in south west London and sometimes work til 6am, speaking to partners in China and dealing with factories there. I don’t have a company or employees, which works very well for me because it means I can be flexible.

Working this way can be both empowering and stressful – the life of an entrepreneur suits different personality types. My ‘type’ is so contrary - a real nightmare - so this is the only way I could really work.

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