Rather, their concern is how much risk you are prepared to bear to reach your goals. This is much more sensible, but leads towards three nasty truths about risk. One is that we are lousy at risk calculus. Even professionals who operate in the eye of risk blizzards, such as surgeons and politicians, find it hard to compute the loss/probability equation. Two, risk calculus requires you to have lots of observations to give you a meaningful statistic, yet many of the most important risks are one-offs. You can't be 10% dead after surgery. Three, the more we want something, the more we are likely to adjust our risk assessments optimistically. Human passion, as ever, clouds the rational picture. Risk appetite? Just the starter and the cheese, please - make too much of a meal of it and you could wind up seriously sick.- Nigel Nicholson is professor of organisational behaviour at the London Business School
From software developers to security engineers, these are the women powering up the ranks of the UK tech sector.
The sausage-maker on building a £25m brand in five years, why he'll never sell the family business, and Heck's cheeky sausage for the Royal Wedding.
Leadership development experts Jay Conger and Allan Church reveal the secret ingredients of high-potential talent.
Success does not have to be zero sum - it can be win-win for all - but how can you cultivate a new ecosystem for maximum impact?
The e-commerce giant launches checkout-free bricks and mortar store.
Over half a million people in the UK suffer from work-related stress and depression. Are you one of them?