What's Lord Alan Sugar really like as a leader?

Lord Alan Sugar is back on our screens as the formidable boss in the latest series of The Apprentice. But what is he really like as a boss once the cameras have gone? MT finds out.

by Peter Crush
Scarlett Allen-Horton

The latest series of The Apprentice kicked off on BBC1 last week, featuring no-nonsense tycoon Lord Alan Sugar. After the cameras have gone, what’s Britain’s ‘most belligerent boss’ really like to work with? MT spoke to two people who know him better than most.

Scarlett Allen-Horton, director, Harper Fox Search Partners (Series 15 runner up)

Q: Is Lord Alan’s management style misunderstand, or is what you see on TV the real him?

A: In many ways it is – he’s direct, and to the point, and also has a sharp sense of humour. But what people don’t often understand is that he does a lot behind the scenes, and he is a real passionate supporter of other entreprenuers. This doesn’t really get much mention.

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