What's in a name? Quite a lot, actually

Choosing a name for a new business is often looked upon as the moment when an entrepreneurial idea becomes real for the first time. But it can be a decision that backfires if you don't get it right from the start.

by Fiona McBride

A stitch in time…

In order to avoid costly disputes and disappointment later down the line, it is vital to carry out a series of standard checks and searches to ensure that a business name doesn’t infringe any existing trade mark rights. For the enthusiastic entrepreneur, it may be tempting to overlook this stage in the development of a new business. Even if they understand the importance of clearance searches, many decide to carry these out themselves without involving experts, and this could lead to problems. 

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