Who said it?

'See what people will do for a Hublot' - Bernie Ecclestone turns his mugging experience into an ad campaign. Just moments after Ecclestone was mugged for his £11,000 Hublot watch last month, he was already on the phone to the Swiss watchmaker to suggest an ad campaign - with himself in the starring role.

by Elizabeth Anderson

Published: 08 Dec 2010

Last Updated: 09 Oct 2013

Tags:

Marketing Transport MT Break

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