Who said it?

'See what people will do for a Hublot' - Bernie Ecclestone turns his mugging experience into an ad campaign. Just moments after Ecclestone was mugged for his £11,000 Hublot watch last month, he was already on the phone to the Swiss watchmaker to suggest an ad campaign - with himself in the starring role.

by Elizabeth Anderson

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Get 30 days free access

Sign up for a 30 day free trial and get:

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine

Join today