Who said it?

'More of us are members of Middle Britain than we might think.'

by Ekizabeth Anderson
Or, at least, that's what data company Experian thinks. The company has attempted to define a ‘typical’ Briton, and apparently this involves driving a Ford Focus, going on holiday twice a year, shopping at Tesco - and living in a semi-detached house.

More than 13 million of us belong in this category, making up just over a fifth of the UK population.  And the place which is most likely to represent middle Britain is Slough – where almost two thirds (63%) fall into the ‘middle Britain’ band.

Perhaps best known as the borough which housed David Brent, and the place which John Betjeman referred to in his rather unflattering poem, Slough now has another accolade to its name: the most average place in Britain.  



‘More of us are members of Middle Britain than we might think.’


That’s the conclusion of data company Experian, which has attempted to define a ‘typical’ Briton. 

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