Who said it?

'It's the imperfections that make us human' - Siobhan Freegard of parenting website Netmums reassures the one in five mums who have admitted in a survey that the pressure to be a 'perfect parent' has forced them to lie to friends about things like how much TV their children watch or what they eat. Could this be the start of the backlash against the maddening stereotype of the 'yummy mummy'?

by Emma Haslett
Last Updated: 09 Oct 2013
.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

When spying on your staff backfires

As Barclays' recently-scrapped tracking software shows, snooping on your colleagues is never a good idea....

A CEO’s guide to smart decision-making

You spend enough time doing it, but have you ever thought about how you do...

What Tinder can teach you about recruitment

How to make sure top talent swipes right on your business.

An Orwellian nightmare for mice: Pest control in the digital age

Case study: Rentokil’s smart mouse traps use real-time surveillance, transforming the company’s service offer.

Public failure can be the best thing that happens to you

But too often businesses stigmatise it.

Andrew Strauss: Leadership lessons from an international cricket captain

"It's more important to make the decision right than make the right decision."