Why this entrepreneur turned down Richard Branson and McKinsey to start her own business

Caroline Plumb co-founded FreshMinds and Fluidly, despite some unexpected advice.

by Kate Bassett

Not many people ignore the advice of Sir Richard Branson, self-made billionaire and one of Britain’s top entrepreneurs.

But Caroline Plumb did.

Aged 21, in her final year at Oxford University, Plumb was agonising over whether to start her own business or take a job as a strategy consultant with McKinsey. When she spotted Branson in a restaurant, she decided to ask him what he thought. ‘I caught his eye, beckoned him over and said: "If you were me, what would you do?" He said, "I’d probably take the job, to be honest."’

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