Why it’s time to add a “gemba day” to your working policy

The company that makes Ribena is encouraging its office workers to visit blackcurrant farms as part of its new working policy. Here’s what you need to know about “gemba”.

by Orianna Rosa Royle

When Suntory Beverage & Food (the company behind drinks like Ribena, Lucozade and Orangina), sounded the return to the office klaxon, it added an intriguing concept to its hybrid work policy. 

Inspired by its Japanese roots, the company is encouraging its 700-strong workforce in the UK to dedicate one day per week to “gemba”.

Essentially, instead of sitting behind a screen, the policy allows workers to visit the farm where Ribena’s blackcurrant grows or to head into stores to converse with customers.

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