Working with entrepreneurs and business owners who are looking to take their company to the next level, I see a lot of email signatures. And amid all the ‘CEOs’ and ‘managing directors’, I also see a lot of people referring to themselves as ‘founder’ or ‘founding partner’.
Now, I take my hat off to anyone who sets up a business. It’s not easy and these people are the lifeblood of our economy, but I do wonder if using that particular job title might be doing them more harm than good.
To begin with, it’s rather a passive term. We know a CEO is in charge of driving strategy and hitting the business plan every day, and we know a client services partner is actively working with clients to improve their experience, but ‘founder’ isn’t something you do every day. It smacks of a moment in time, of setting up your business in a garage with a single laptop and a printer years ago. It isn’t relevant to selling services or your market proposition.