Why one leader ditched a high-flying career in adland to become an energy entrepreneur

Christophe Williams’ career change resulted in a brush with death but he has never looked back.

by Antonia Garrett Peel

A momentary oversight can spell disaster. That is a lesson Naked Energy CEO Christophe Williams very nearly learnt the hard way.

Early in the days of R&D for the company’s solar tech, the energy entrepreneur was working late. As he fired out emails to shareholders, a two foot-tall brass chamber was bubbling beside him, in preparation for injecting the water into Naked Energy’s novel heat exchangers.

The only problem was, fatigued and in a hurry, Williams had failed to open the manual shut off valve designed to release the pressure.

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