Why VW is investing £200m in Uber rival Gett

The scandal-hit car maker is after more than some good PR.

by Jack Torrance
Last Updated: 03 Jun 2016

It would be tempting to write off VW’s investment in Gett, a rival of Uber, as a PR stunt if the money involved wasn’t so serious. The scandal-hit car maker could certainly do with a dose of good news after a slew of unfortunate headlines in the aftermath of its emissions scandal.

But $300m (£200m) is a serious amount of dough to blow on showboating and having just posted the biggest loss in its history (€1.6bn or £1.2bn) the Wolfsburg-based giant needs all the cash it can keep its hands on. $300m is also more than the total money Gett has ever raised to date. It marks the start of a ‘strategic partnership’ between the two companies as Israel-based Gett looks to differentiate itself from Uber and others and VW tries to stay relevant in an age when car ownership is less desirable than it once was.

‘The Volkswagen Group and Gett is a great strategic partnership,’ said Gett’s CEO and founder Shahar Waiser. ‘On-demand ride booking is growing rapidly. In that context, Gett provides the Volkswagen Group with the technology to expand beyond car ownership to on-demand mobility for consumers. ‘

Euphemistic VW boss Mattias Müller said the deal ‘marks the first milestone for the Volkswagen Group on the road to providing integrated mobility solutions that spotlight our customers and their mobility needs.’ It’s not clear quite what that means, but VW isn't the only old car giant getting in on the start-up action this year. 

In January GM ploughed $500m into Lyft, the US-centric ride-sharing service. And yesterday evening it emerged that Uber had won a 'strategic investment' of an undisclosed value from Japan's Toyota. It's clear the auto industry knows it needs to evolve or face big problems in the future.  

Find this article useful?

Get more great articles like this in your inbox every lunchtime

How redundancies affect culture

There are ways of preventing 'survivor syndrome' derailing your recovery.

What they don't tell you about inclusive leadership

Briefing: Frances Frei was hired to fix Uber’s ‘bro culture’. Here’s her lesson for where...

Should you downsize the office?

Many businesses are preparing for a 'hybrid' workplace.

How to make your team more accountable

‘Do as I do’ works a lot better than ‘do as I say’.

Black talent isn’t hard to find: It’s just you

If you want to attract the widest range of applicants, you need to think about...

Drowning in data: The case for the business generalist

Expertise and algorithms are overrated. Try using your brain, says this Harvard academic.