Remember the talent wars? Those heady pre-austerity days of the mid-noughties when companies were falling over themselves to come up with new ways of hanging on to their best and brightest people and dissuade them from jumping ship to a rival firm.
Well, they've been a long time gone but the talent wars are back, and this time they're about much more than mere money or even career development - there's a whole new holistic health front opening up and it's one that no self-respecting employer can afford to ignore. Welcome to the wonderful world of wellness.
What is wellness? Like many a workplace innovation, it hails from the US, where big firms have begun to actively encourage their employees to make healthier lifestyle choices. Studies show that around 70% of Fortune 500 companies have well-developed wellness programmes. Typically these are aimed at helping people stop smoking, lose weight and take more exercise, but wellness may also cross over into the previously no-go areas of psychological wellbeing, thanks to the equally fashionable tenets of mindfulness meditation.